UNTAPERRED
STREETWEAR FASHION
BRANDING
ART DIRECTION
DIGITAL DESIGN
THE CHALLENGE
How do you make a streetwear brand feel distinctive when the category is crowded with noise? The answer was not more graphics. It was to build a recognisable visual system around a recognisable mindset: self-belief, identity, purpose and growth.
Untaperred, an independent premium streetwear brand launching soon, trusted me to develop the brand from concept to visual identity. I established its logo, typography, colour palette, and creative direction to create a cohesive brand experience across apparel and digital touchpoints. The work translates the brand’s purpose into a contemporary visual language that connects with a generation driven by ambition and self-expression.
CREATIVE DIRECTION
Untaperred's creative direction is rooted in relaxed confidence, individuality and self-expression.
The direction feels youthful, distinctive and culturally aware without chasing trends. Relaxed silhouettes, strong typography, tactile details, and a restrained colour palette come together to create a world that feels Untaperred.
